Partner Letter
Engineering Growth
AI is making growth more precise. The companies doing it well are using GTM engineering to identify the right customers, recognize the right moment, and coordinate how they show up.
Hamiz Awan, Co-founder & Managing Partner
AI has made it much easier to create content, find leads, write messages, and reach people. That has created a lot more noise. Everyone can send more emails. Everyone can make more ads. Everyone can produce more content. So volume is becoming less valuable. Precision and cohesion are becoming more valuable.
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